Fundraising videos for Good Samaritan Health Centers

Nonprofits raise money with stories, and the most convincing stories are told on camera by the people who do the work. For Good Samaritan Health Centers of Gwinnett's year-end "Hope with Every Gift" campaign, we filmed two of their clinicians at the clinics, in their own words, and delivered short, captioned videos ready to share with donors.

The brief: one message, told by the people who do the work

Good Samaritan Health Centers of Gwinnett makes healthcare accessible to uninsured families. The campaign's message was simple: your year-end gift keeps that care going. Rather than a narrator, the videos let the people who see the need every day say it themselves.

On the day: filmed where the care happens

We filmed on location at the clinics, in the rooms where patients are seen, so the background tells the story too: the exam room, the dental chair, the team at work. Each clinician spoke to camera, and we added detail shots of the clinic between their lines.

• Lorraine McDowell, MSN, APRN, FNP-C, Nurse Practitioner
• Dr. Christiane Francisco-Drake, DDS, General Dentist

What they got: short videos built for sharing

Two finished campaign videos, each under 40 seconds, with captions burned in so they work with the sound off on social media and in email. Both open on the campaign's "Hope with Every Gift" title card, so every share carries the message and the Good Samaritan name.

You can watch both on our Podcast & video page.

Not our first visit

We first photographed Good Samaritan Health Centers of Gwinnett in 2024, on assignment for Southwest Gwinnett Magazine (now Norcross Now), for a feature on the centers and their team.

Planning a campaign video?

Fundraising promos, brand films and interviews are quoted per project. Tell us the message, who it's for and where it will run, and we'll reply within one business day with a plan and a quote. See more on our Podcast & video page.